UK and US organizations are stealing a march on their rivals in the online conversation according to CREOpoint, the leader in using online networking to foster effective communication in commercial real estate.
 

Following MIPIM, the recent property event in Cannes, CREOpoint produced for KPMG a unique study about the online buzz in real estate. CREOpoint’s proprietary CREObuzz™ algorithm uniquely mined 10,000 sources corresponding to online article posts, blogs, videos and social media mentions relating to commercial real estate to judge which themes were dominating the online conversation about MIPIM.

1,000 relevant articles from February 12 - March 12, 2011 revealed that:

•  London, Manchester and Birmingham ranked as the top three among the cities that got the most Internet buzz last month.
   
• CB Richard Ellis, Cushman & Wakefield, GE Capital Real Estate and Jones Lang Lasalle were also recognized as leaders and CREObuzz™awards winners   
  

2011 will be the year where organizations in our industry recognise the need to define themselves rather than leaving others to do it. Are you really monitoring what's being said about your own brand online?